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Donate your blood – save a life: summary


In a move to support the National Blood Donation Day, GCE Group held its annual social campaign «Donate your blood — save a life». To perform necessary procedures, a mobile blood donation unit was invited to GCE headquarters.

Every year in Russia over 4,000 people are in need of blood transfusion. For instance, experts say that Moscow needs more than 200 liters of donated blood every day. Blood and blood components are required to help people suffering from blood cancer and hematological disorders, who are often children, women in the postdelivery period, people injured in car and other accidents.

«The objective of our campaign is not only to collect some blood, but also to engage everyone concerned in this noble initiative. It is only when caring for and helping each other that we can make the world a better place», says Alexander Moskalenko, President of GCE Group.

It was Mr. Moskalenko who initiated this campaign in GCE headquarters 10 years ago. The number of volunteers has been growing each year. Since 2014, the campaign has been supported by GCE India, GCE Germany and GCE Kazakhstan.

This year, for the first time, the teams of Coca-Cola HBC Russia, Bourevestnik Research and Production Enterprise, Raventstvo JSC and Leningrad Mechanical Plant of K. Libknekht joined us.

«The joint campaign „Donate your blood — save a life“ with GCE Group presents a perfect opportunity to involve more volunteers into blood donation. Such campaigns are held regularly in Coca-Cola HBC Russia. It is good to see that the number of our employees participating in this extremely important, life-saving initiative, grows every year», — said Natalia Tolochenko, Director for Corporate Social Responsibility in Moscow and North-Western regions of Coca-Cola HBS Russia.

In total, over 80 people took part in the campaign, but only 53 of them were accepted for blood donation. Each volunteer went through a pre-donation screening that included a blood test, checking the hemoglobin level and taking pressure. Together we managed to collect over 25 liters of blood!

Dear volunteers, GCE Group thanks you for your empathy and understanding the importance of blood donation. Your actions and good intentions are what inspires and makes the world better!

Reference: Blood donation is a simple procedure. Thousands of donors donate blood 40 times and more during their lives. Active donors less often suffer from heart diseases and have more chances to survive blood loss in case of an accident. The most famous donor donated blood 624 times during his life which equals about 500 liters.